PPC Case Study - Auto Glass Client

PPC Case Study - Auto Glass Client

To optimize a PPC campaign successfully, it’s necessary to have statistically significant data. More often than not, there are 2…
3 Ways To Lower Your Campaign's CPA

3 Ways To Lower Your Campaign's CPA

 When measuring your campaign’s performance, I’m sure that the most important question on your mind is: “Is this campaign profitable?”…
The Importance of Tracking Conversions at Keyword Level

The Importance of Tracking Conversions at Keyword Level

I have reached out to thousands of business owners over the past 5 years. To this day, I am still…
How to Effectively Advertise your Local Business on Google Ads

How to Effectively Advertise your Local Business on Google Ads

Every day, millions of people conduct Google searches in order to find local solutions to their problems. As a small…
Google Is Preparing to Sunset the Average Position Metric - What Does this Mean for Advertisers?

Google Is Preparing to Sunset the Average Position Metric - What Does this Mean for Advertisers?

A couple weeks ago, Google Ads announced that it is currently preparing to sunset the Average Position metric from the…
The Importance of Having Full Access and Ownership of an AdWords Account

The Importance of Having Full Access and Ownership of an AdWords Account

Google AdWords was launched back on October 23, 2000. In the 18 years since launch, thousands of marketing agencies have…
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